Horizon Realty Group Digital Growth Plan
Client Name
Horizon Realty Group (Fictional)
Industry
Residential Real Estate (Columbus, OH)
Services Provided
All-in-One Digital Growth Plan
Duration
90 Days (Hypothetical Scenario)
Client Overview
Horizon Realty Group is a small real estate team specializing in first-time buyers and suburban relocation clients. They sought support in building brand visibility, improving digital presence, and generating consistent inbound leads.
The Challenge
- Low online visibility in a competitive local market
- Outdated website lacking lead conversion optimization
- Minimal social media presence and no content strategy
- Weak SEO and no search visibility
- No advertising funnel or retargeting system
- Lack of analytics and tracking infrastructure
Our Strategy: All-In-One Growth Plan
We implemented an integrated 3-month roadmap targeting branding, awareness, lead generation, and conversion optimization.
Brand Modernization & Messaging
Updated brand colors, typography, and marketing templates
Defined a clear value proposition (first-time buyers, relocations)
Established a cohesive, professional digital identity
Projected Outcome: Stronger brand trust and credibility across platforms.
Website Revamp & Lead Optimization
Improved homepage layout and CTAs
Added buyer/seller guides and neighborhood resource pages
Implemented lead forms and optimized navigation
Added automated follow-up email sequences
Projected Impact: +10–15% increase in website conversion rate.
Social Media Strategy & Content
20 monthly content posts
8–10 short-form videos focused on listings, tips, and market insights
Community engagement plan
Content pillars: Market updates, neighborhood tours, buyer education
Projected Impact: +50–80% increase in engagement, +300–500 organic followers.
Brand Modernization & Messaging
Meta ads targeting local buyers and sellers
Google PPC for high-intent keywords
Retargeting campaigns for website visitors
Projected Performance:
- CPL: $8–$14
- 40–60 new leads per month
- +20–25% increase in booked consultations
Local SEO & Search Presence
Google Business Profile optimization
On-page SEO improvements
Local landing pages and citation management
Projected SEO Results:
- +15–20% increase in map actions
- +25–40% increase in search impressions
Results After 90 Days (Conservative Projections)
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branding, and growth strategies designed to help you scale with confidence.
Brand & Visibility:
Stronger digital identity, Improved recognition in target neighborhoods
Social Media:
+55% engagement growth +400 organic followers
Lead Generation:
120–150 new leads CPL: $10–$14 +22% increase in consultations
Website Performance:
+15% conversion rate improvement
Local Search:
+30% search visibility +18% map interactions
Conclusion
With a fully integrated digital growth plan, Horizon Realty Group strengthened online presence, improved brand trust, and generated consistent high-quality leads within 90 days. This case study demonstrates how 2B Social supports real estate professionals in achieving measurable, scalable growth.