BrightSmile
Dental
Digital Growth Plan
Client Name
BrightSmile Dental (Fictional)
Industry
General Dentistry / Local Healthcare
Services Provided
All-in-One Digital Growth Plan
Duration
90 Days (Hypothetical Scenario)
Client Overview
BrightSmile Dental is a family-oriented practice offering routine cleanings, whitening, and preventive care. Despite a strong in-person reputation, the practice struggled to generate consistent online appointment requests and lacked a cohesive social media presence.
The Challenge
- Low volume of online appointment requests
- Minimal social media presence with inconsistent content
- Outdated branding and unclear messaging
- Weak Google Maps visibility compared to local competitors
- No paid advertising system for new patient acquisition
- Limited educational content to showcase expertise
Our Strategy: All-In-One Growth Plan
We developed a warm yet professional digital roadmap centered on trust building, appointment growth, and stronger online visibility.
Brand Refresh with Rustic, Local Charm
Warm, earthy colors and handcrafted design elements
Updated photography style capturing cozy, authentic café moments
Branded templates for reels, stories, and menu features
Outcome: A cohesive digital identity matching the in-store experience.
Website Optimization for Local Discovery
Improved layout and simplified navigation
Added story-focused sections such as “Our Family Roots
Integrated Google Reviews and seasonal promotions
Enhanced mobile responsiveness for on-the-go users
Projected Impact: +10–12% increase in page engagement.
Social Media Storytelling & Content Creation
20 monthly content posts
8–10 short-form videos showcasing café ambiance, drinks, and staff stories
Customer highlights and behind-the-scenes baking videos
Content themes: heritage brewing, local ingredients, seasonal specials
Projected Impact: +45–60% increase in engagement, +250–400 organic followers.
Paid Ads for Awareness & Seasonal Promotions
Meta ads targeting local coffee lovers and surrounding neighborhoods
Seasonal campaign promotions (fall drinks, winter pastries)
Retargeting ads for website visitors
Projected Performance:
- Cost per engagement: $0.04–$0.08
- +12–18% increase in first-time visitors mentioning ads
Local SEO & Google Maps Optimization
Google Business Profile updates and weekly posts
Menu uploads, photo updates, review encouragement via QR codes
Local category optimization for improved search positioning
Projected SEO Results:
- +25–35% increase in discovery searches
- +14–18% increase in direction requests
Loyalty & Email/SMS Marketing
Digital punch-card rewards system
Automated welcome messages for new subscribers
Weekly newsletters featuring specials and events
Family Recipe Friday” community engagement series
Projected SEO Results:
- +10–15% increase in repeat customer visits.
Results After 90 Days (Conservative Projections)
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Brand & Visibility:
Stronger digital identity aligned with BrewCo’s rustic style
Increased consistency and recognition across platforms
Social Media:
+50% engagement growth
+300 organic followers
Paid Ads:
Low-cost engagement and increased seasonal traffic
Local Search:
+30% increase in Google Maps visibility
+16% increase in Google interactions (calls, directions, visits)
Customer Loyalty:
Higher repeat visit rate and stronger community engagement
Conclusion
By combining creative storytelling with data-driven strategy, BrewCo Café significantly improved its digital presence, community engagement, and overall visibility. This case study illustrates how 2B Social helps family-owned businesses grow through authentic branding and measurable digital strategy.